Brand Positioning Scorecard · Google Sheets template

Find out if your brand wins the value pot, the emotional pot, or neither, and what to fix first.

Description:

This Google Sheets template shows you where your brand sits, and where your competitors sit, using numbers instead of opinions.

What you get

• Dashboard: your zone, value, emotion and market muscle scores, a positioning map, a "you vs the best competitor" chart and your top 3 fixes. It updates by itself.
• Competitor guide: how to pick 4 competitors (direct rival, local dupe, premium brand, trend brand) and how to score each one on 9 criteria you can measure from the outside: prices, reviews, look-alikes, posts, engagement and sales channels.
• 16 criteria for your own brand, each with a clear metric, a scoring range you can tune, and where to find the number.
• Customer survey, ready to go: copy 8 questions into a Google Form, send it to your buyers, and paste the responses back in. The sheet finds each answer by itself.
• Playbook: what to do next in your zone, with examples from China 2002–2026.

Who it's for Founders, brand managers and marketers selling consumer products, especially on Shopee, Lazada and TikTok Shop, who want an honest read on their position before spending on a launch or a new market.

How it works

1. Make a copy in Google Sheets.
2. Name your brand and 4 competitors.
3. Enter the numbers you have. Leave blanks where you don't.
4. Read your dashboard.

Example data is included so you can see a finished result before you start.

Good to know

• Digital download: you get a link to copy the Google Sheet. A Google account is required.
• Works best on a laptop.
• A thinking tool, not a market forecast or investment advice.

Want a quick check first? Try the free web tool at tools.frontierbyjetni.com.