2019 - Technical SEO: Bot Experience - We <3 SEO

The document discusses improving user experiences for large websites and bots. It covers several challenges for large sites including crawling, indexing, rendering, and unique content. It provides tips for addressing these challenges such as using log files to analyze crawling, breaking up XML sitemaps, and prioritizing unique content. The document also discusses automating testing through tools to continuously monitor things like the robots.txt file and technical SEO elements. Overall, it advocates that combining human and bot strengths through techniques like these can create better user and search engine experiences.