Flexibility Vs Commitment in the Entrepreneurial Process

Academic literature has provided valuable insights into ways to manage the uncertainties inherent in new ventures — but failed to produce a consensus. Some scholars advocate an approach in which critical decisions are delayed and early commitments avoided, others one that ‘marries’ (to a greater or lesser extent) commitment and flexibility. ‘Re-conceptualisation’ of the main models can help reconcile the different schools of thought — and provide clearer guidance for entrepreneurs.