Home Services Ad Audit Checklist

Find out exactly where your ad budget is being wasted — and what to fix first.

70 actionable checkpoints across every marketing channel home service contractors use:

- Google Ads Audit — 20 checkpoints covering conversion tracking, keywords, match types, negative keywords, quality scores, bidding strategy, and landing pages

- Facebook & Instagram Audit — 20 checkpoints covering Pixel setup, campaign objectives, audience targeting, creative testing, retargeting, and cost per lead benchmarks

- Google Business Profile Audit — 15 checkpoints to maximize your visibility in local search and the Google Map Pack

- Website Conversion Audit — 15 checkpoints to find why visitors aren't becoming leads

- Marketing Score Sheet — Grade yourself A through D and get a personalized action plan based on your results

Perfect for HVAC, roofing, plumbing, and landscaping contractors who are running ads but not getting the results they expected.

Print it, grab a pen, and work through it in one afternoon. One fix from this checklist could save you thousands in wasted ad spend.