GSIQ: MENA's Next Generation of Sports Fans white paper

Young people in MENA are more likely than those in any other market to have played organised sport - and are more likely to say that they are 'passionate' fans. So are rightsholders and sponsors pushing at an open door? Find out in our new white paper.

The Next Generation of Sports Fans series covers eight markets: UK, US, Australia, Canada, China, Germany, India and MENA (Saudi Arabia and UAE combined). Each report draws on a core survey of approximately 500 respondents per market, with quota controls for age and gender. The full dataset spans 11 markets including Indonesia and Vietnam.