Keywords & Categories - Why & How

Keywords & Categories - Why & How

A practical workbook for authors who want to choose stronger keywords and categories for better online discoverability.

This resource has been designed to help authors understand how keywords and categories work, why they matter, and how to choose them sensibly. It explains how these small but important metadata decisions can affect search visibility, browsing placement, and the overall connection between the book and the right reader.

Inside, you will find guidance on:

• what keywords, categories, and metadata actually are
• how to choose clear, specific keyword phrases
• how to select accurate and relevant categories
• what to avoid, including misleading category choices and so-called ghost categories

This workbook is ideal for:

• new authors
• self-publishing authors
• writers preparing their book for online retail platforms

Created by Russell-Alexander Publishing, this resource is part of our growing Author Resources range, developed to support writers through the writing, publishing, and marketing process.

Digital download only.

No physical product will be shipped.