The Quote Builder — How to Price Every Event, Close Every Booking, and Never Undersell Your Pizza Again

"What should I charge?"

It's the question that keeps more pizza operators stuck than any other. You either underprice and burn out doing events that barely cover gas — or you throw out a number, hold your breath, and hope nobody flinches.

I priced my first 20 events wrong. Some I charged too little and resented every minute. Some I charged too much and lost the booking. Most I just guessed.

The Quote Builder is everything I wish I had before my first quote.

WHAT'S INSIDE:

📋 The Complete Pricing Guide (14 Chapters)

Three pricing frameworks — cost-plus, per-head, and value-based — with exactly when to use each one. Detailed pricing breakdowns for every event type: pop-ups, private parties, weddings, corporate events, production/set catering, farmers markets, and brewery residencies. Plus market research methods to find YOUR area's pricing floor and ceiling so you're never guessing what your market will bear.

📝 5 Contract Templates (Ready to Customize)

• Pop-Up Vendor Agreement
• Private Party Contract
• Wedding Catering Contract
• Corporate Event / Catering Contract
• Production / Set Catering Agreement

Each one includes scope of service, pricing terms, deposit and cancellation policies, liability language, headcount policies, and signature lines. Customize them once, use them forever.

🔢 The Quote Calculator (Spreadsheet Framework)

A 4-tab spreadsheet system that calculates your true costs, generates three quote options (floor, mid, premium) for any event, and shows your projected profit and effective hourly rate before you send the quote. Takes 2 minutes per quote. Removes the math anxiety permanently.

💬 Quote Conversation Scripts

Word-for-word scripts for quoting by phone, DM, and email. Plus responses for "that's more than I expected," "can you do it for less," and "my friend's guy charges less." Never lose a booking because you didn't know what to say.

📊 Market Rate Reference Tables

Per-head rates, day rates, and per-pizza ranges for every event type across low, mid, and high cost-of-living markets. Print this page and keep it next to your phone.

🚫 The Minimum Event Policy

How to set your floor so you never lose money on a gig — and the exact language to communicate it without losing the client.

WHO THIS IS FOR:

• Pizza operators who've been asked "what do you charge?" and didn't have a confident answer
• Anyone booking their first private party, wedding, or corporate event
• Operators who've been underpricing and know it but don't know what the right number is
• Anyone who's lost a booking because they quoted too slowly or too awkwardly

WHAT YOU'LL WALK AWAY WITH:

✅ A pricing system that works for ANY event in ANY market ✅ 5 professional contracts ready to send ✅ A calculator that quotes for you in 2 minutes ✅ The confidence to say your price without flinching ✅ Scripts for every objection a client will throw at you

$47. Stop guessing. Start quoting.