Marketing Campaign Dashboard

arketing Campaign ROI Dashboard

What each campaign cost, what it brought in, and whether it was actually worth running.

Most campaign reports stop at clicks. This one carries it through to money: spend against budget, cost per lead and per acquisition, and revenue before and after each campaign — so you can tell the difference between a campaign that performed and one that merely looked busy.

What's inside

• Campaign register — every campaign with channel, dates, budget and objective
• Spend against budget — what was committed and what was actually spent
• Channel performance — CTR, cost per click, cost per lead and cost per acquisition
• Revenue impact — before and after, so the effect is measurable
• ROI by campaign — ranked, so the winners and the money pits are obvious
• Dashboard — the whole marketing programme on one screen

How it works

Enter your campaigns and results as they come in; the cost metrics, ROI and dashboard calculate themselves. No macros, no add-ins, no subscription — a normal Excel file that opens on any version of Excel and keeps working forever.

Built in Australia from more than twenty years of program delivery experience. Instant download, yours to keep, use it across as many campaigns as you like.