Brand Identity Project
A hands-on branding course where you design a real social media post for a fictional brand, Kingston Smoothie Bar, and walk away knowing how to work inside anyone's brand guidelines.
Course curriculum
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1Branding
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2Deliverables
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3Post it on social media
About this course
Most design courses teach you to make things look good. This one teaches you to make things look right, which is a different skill and the one clients actually pay for.
Course Details
Fundamentals
You'll start with the fundamentals: what branding really is, the psychology behind why some brands stick and others don't, and how typography carries a brand's personality even when nobody's reading the words. Then you'll put it into practice. You'll get a full set of brand guidelines for Kingston Smoothie Bar, a fictional local brand, and use them to design a social media post from scratch. Colours, fonts, tone, logo placement, all of it has to follow the guide, the same way it would on a real client project.
Who this is for
Anyone starting out in graphic design or social media marketing who wants practice working inside someone else's brand rules, not just their own taste.
By the end, you won't just have a finished post for your portfolio. You'll have the muscle memory of reading a brand guide and actually sticking to it, which is half the job when you're designing for someone else's brand.
What You'll Learn
- The basics of branding and why it matters
- The psychology behind brand perception
- How typography and fonts shape a brand's voice
- How to read and apply brand guidelines to a real design
- How to design and publish a social media post that's on-brand from top to bottom