Grow Your Adult Membership

Want more adults training at your traditional karate dojo?

Children’s classes might be thriving, but building a committed adult membership takes a different approach.

Grow Your Adult Membership shares practical recruitment, revenue, and retention strategies from Cheyne McMahon, second-generation Chief Instructor of Australian Karate Academy.

Drawing on years of running a traditional karate dojo and lessons passed down from his father, Bob McMahon, Cheyne explains how to attract more adults, encourage them to join, and build a community that keeps them training.

Inside the guide:

• Reactivate former students with offers that give them a reason to return.
• Recruit parents who already know and trust your dojo.
• Adapt real email and SMS examples, including Mother’s Day, Father’s Day, and Christmas campaigns.
• Explore trials, membership pricing, and prepaid offers to support your dojo’s income.
• Strengthen retention through gradings, adult events, gasshuku, and personal connection.
• Use practical examples and run sheets to help put the ideas into action.

Written for traditional karate instructors who want a stronger adult program while preserving the training and values that make their dojo special.

By Cheyne McMahon

A Grow Your Traditional Dojo guide.



Digital PDF download. No physical book will be shipped.