Ship on the App Store #06 — Pricing & Payout Math

You shipped. Sales trickle in. Then App Store Connect's numbers don't match price × units — and nobody explains why.

This book does, from real monthly statements: what a $2.99 sale actually pays after the Small Business Program's 15%, how VAT divides every non-US payout row, and the pricing mistake that silently priced one app out of its biggest market.

What you get:

The four numbers behind every sale (list price, tax-inclusive developer price, commission base, proceeds) — and the exact formula that reconciles them.

Worked examples from real statements: US $6.99 → $5.94 (no VAT step), Colombia COP 14,900 → 10,642.86 (÷1.19 × 0.85), with the arithmetic shown.

Taiwan's new 26% attachment decoded — who it actually affects (spoiler: not Small Business Program members) and the one verification to run.

How to read the monthly financial report: per-country TSV rows, refund/chargeback lines, and why the UI's country summary hides which app earned what.

Territory pricing strategy: the accidental +77% Japan premium story, how to audit your full price list, and the one-variable-at-a-time rule for price experiments.

Paid-upfront vs subscription: what the receipts say about revenue shape, refunds, and the "no subscription" line that does real selling work.

Format: 6-page PDF, instant download, free lifetime updates.

FAQ

Which regions does this cover? The math applies globally; worked examples use US, Japan, Colombia, and China storefronts.

I'm not in the Small Business Program yet. Still useful? Yes — the book shows both the 15% and 30% commission paths and how to enroll.