Get Personal! Donor Communications That Keep Your Donors Happy and Giving Year after Year

Are you responsible for writing to donors and don’t know where to start?


Perhaps your donor correspondence is not getting the results you need, and donor retention has stalled…or even plummeted? Maybe you’ve decided to take the leap and start your own nonprofit organization. Like-minded, socially conscious people will want to join you in doing good and make donations, right?  Well, maybe. But donors won’t keep giving if you don’t thank them properly.

I wrote this ebook to share with new donor stewardship writers and nonprofit managers what I didn’t know early in my career and what helped me rise to a leadership position: the importance of personalizing your communications, how to personalize, and when.You'll learn: 

• 8 top reasons why donors stop giving -- and what you can do to keep them!
• How to make your donors feel like more than just $$$ to your nonprofit
• 5 keys to personalization that elite fundraisers practice religiously
• 5 "don't miss" opportunities to show your donors that you care
• How to Get Personal with foundation and corporate donors

Personalization is the #1 difference between how large, well-funded organizations communicate with their donors and how small-to-mid-sized and start-up organizations do it. This ebook offers a short, concise message on how to improve your communications and strengthen your relationships with your donors.

Get the personalization mindset. Raise more money. Retain more donors. Get Personal!