The Missing Link Solved: How Dialogue Turns Corporate Purpose into Employee Commitment

Drawing on data from 57,000 employees, this Idea shows how regular purpose‑focused dialogue, consistent relationship quality, and employee autonomy dramatically increase commitment and performance. It reveals why team leaders, not executives, are the crucial link between lofty corporate purpose statements and day‑to‑day motivation, and how small behavioural shifts can transform purpose into genuine engagement.