Social Media Content Planner | Excel Template with Dashboard

Plan your social media content in one place and see your posting schedule at a glance.

This editable Excel template helps you organize four weeks of content, prepare post copy, collect hashtags, and choose where each post will be shared. The built-in dashboard updates automatically as you fill in your plan, giving you a clear overview of your posting activity.

What’s included:

• One Excel workbook (.xlsx) with two worksheets: a sample plan and a blank template.
• A four-week planner with space for up to 76 content entries.
• Fields for topics, post copy, hashtags, and character counts.
• Simple markers for text, image, and video content.
• Platform columns for Facebook, Instagram, Twitter/X, LinkedIn, TikTok, Pinterest, YouTube, Snapchat, Tumblr, and your blog.
• Three additional columns for other channels.
• Automatic summaries of posts by weekday, weekly totals, content types, and platform.
• Dashboard charts to help you review your content mix.

Ideal for small business owners, content creators, freelancers, and social media managers who want an organized, reusable content planning system.

How to use:

Open the workbook in Microsoft Excel, use the sample sheet as a guide, and fill in the blank planner with your content. Mark the content types and platforms with “X” to update the dashboard.

Please note:

This is a digital download. No physical item will be shipped. Microsoft Excel is required. This template is for planning your content; it does not automatically publish posts or track social media engagement.