The "Day One" Small Business Marketing Blueprint

Welcome to ENT 220: Marketing the Entrepreneurial Venture at Arizona Western College! This course is completely hands-on, experiential, and focused on the real-world local business ecosystem right here in Yuma, Arizona.

Whether you are an entrepreneur who already has a concrete business idea, or you plan to develop an imaginary business for the purpose of this class, I highly encourage you to take this opportunity to expand your skills in marketing research.

Instead of an expensive, theoretical textbook, this interactive, printable 8-Week Digital Workbook is your primary required material for the entire semester. For less than the price of a single cup of iced coffee, you are getting the complete structural framework you need to build, legalize, target, and launch a real business marketing concept from scratch.