Mission 55 Playbooks: How Universities Really Buy - and How Small Suppliers Win
By Mission 55!
Who this playbook is for
Small businesses, charities, CICs, and sole traders who want to sell products or services to UK universities and need a clear, realistic understanding of how universities make buying decisions.
What this playbook helps you do
This playbook explains how higher education procurement actually works — from internal decision-making and timing, to compliance, pricing, pilots, and renewals — so you can engage universities with confidence and avoid common, costly mistakes.
It is designed to help small suppliers position themselves as credible, low-risk partners in a complex, committee-driven environment.
What’s included
The Playbook (PDF)
- How UK universities are structured and who influences buying decisions
- How procurement operates in practice (from idea to contract award)
- Where small suppliers realistically fit — and where they don’t
- How to approach pilots, pricing, renewals, and long-term sustainability
- Common pitfalls that stall or derail university sales
The Mission 55 Toolkit (Downloadable resources)
A structured set of practical tools designed to support real-world planning and engagement:
- Stakeholder Mapping Worksheet – identify who raises requests, shapes specifications, controls budgets, signs contracts, and holds veto power
- Procurement Lifecycle Timeline – understand how purchases move from idea → business case → procurement → tender → award, and align activity with the academic year
- Compliance Checklist – a ready-made list covering GDPR, IT security, accessibility, sustainability, and financial requirements
- Bid Readiness Scorecard – assess compliance, stakeholder engagement, financial resilience, and value proposition before bidding
- Outreach Email Bank – example email snippets tailored for IT, academics, procurement, and student services
- Pilot Pricing Template – structure low-risk pilots under £25k to reduce procurement friction
- Renewal Pack Template – evidence delivery, impact, and value at renewal time
- Security Questionnaire Preparation Guide – pre-filled answers to common IT security questions
- Reflection Worksheets – prompts linked to each section of the playbook to turn insight into action
All toolkit resources are practical, reusable, and designed specifically for UK higher education contexts.
How it’s delivered
- Instant digital download (playbook PDF + toolkit files) after purchase
- Access details provided by email
Pricing & VAT
- VAT will be added at checkout where applicable
- A VAT invoice is provided automatically
Support
Please contact info@mission55.co.uk for support.