The Gifted Collab Playbook: How to Land Your First Gifted Collabs

I love this guide, specially the programmes that were provided as this is how I was able to kickstart collabing with other brands without having to reach out to every single one.

I’d been wanting to start reaching out to brands for ages but kept putting it off because I honestly had no idea what I was doing. I always assumed I needed a much bigger following before brands would even be interested, so I found the whole process quite intimidating.

This made it feel a lot more doable. I especially liked the parts about finding brands that already work with smaller creators because it gave me somewhere realistic to start. The pitching examples were also really helpful. I’m terrible at writing that first message because I never know how much to say without sounding awkward or like I’m just asking for free stuff.

I ended up saving quite a few of the templates and using them as a starting point for my own pitches rather than copying them word for word. The tracker idea was another thing I didn’t realise I needed until I started using it. It’s so much easier having somewhere to keep track of who I’ve contacted instead of trying to remember everything.

I’m still at the beginning of this, but I feel like I actually have a plan now rather than just hoping a brand randomly finds me. If you’re a smaller creator and have been thinking about reaching out to brands but keep talking yourself out of it, I’d definitely recommend starting with this.

I honestly wish I’d had something like this when I first started trying to work with brands. I had no idea where to start, especially as a smaller creator, and I kept seeing advice that basically came down to “grow your following first.” This actually gave me things I could do now rather than making me feel like I had to wait until I had thousands more followers.

I really liked how practical it is. There are actual examples of how to find brands, what to look for, how to pitch them and what to say when following up, which is something I always found awkward. The templates were probably one of my favourite parts because I could use them as a starting point instead of staring at a blank message trying to figure out what to write.

Overall, it feels like a really useful starting point for anyone who wants to get into gifted collaborations and free PR but doesn’t have much experience with brands yet. It made the whole process feel a lot more manageable and gave me a much clearer idea of where to start.