Google Ads for Beginners

Description:

Google Ads can put a business in front of people who are actively searching for what it sells, but it is easy

to waste budget without a clear plan. Google Ads for Beginners explains the fundamentals of creating

and improving campaigns for UK small businesses. Starting with how Google Ads works, the book walks

through account setup, keyword research, campaign structure, writing ads, landing pages, conversion

tracking, bidding and ongoing optimisation. It focuses on helping beginners understand the decisions

behind a campaign rather than treating paid advertising as a mystery. Use this guide to approach Google

Ads with more confidence, clearer measurement and a stronger focus on attracting relevant potential

customers. Written by Dylan Brandon.

Tags/Keywords: Google Ads, PPC Advertising, Keyword Research, Conversion Tracking, Small Business

Marketing, UK Business