All Other Things Being Equal: Making Numbers Make Sense

“Maths is not for me”. “I am no good at numbers”.

Is this you?

Then this book is for you.

Do you ever need to put across issues that use numbers, or graphs, or infographics?

This book is for you too.

This book is about being more comfortable with numbers, about finding the story they tell us, about finding it easily.

Numbers are there to tell us stories. If they don’t, the point of putting them out there has failed.

But the education system makes numbers and maths difficult and off-putting. Six to one you need help.

This is not a boring old self-help book: it comes with humour, anecdotes, slices of life, historical curiosities, and stories to

make numbers easy and fun to understand. It brings numbers to life.

But there is more. This book is also aimed at those who need to get across a message that involves numbers.

Communication of issues that involve numbers is often awful. This applies to many journalists, media, PR people, CEOs

of companies and spokespeople. Misconceptions arise quickly when numbers are indigestible or poorly presented.

This book will help you to stop and give more thought to simplifying and explaining what you mean.

This book is for all of you.