How to Price for Profit: Avoid the #1 Mistake Small Business Owners Make

Cost structure, margins, and how to set profitable prices. Part of the Mac Neal LLC Resource Series: practical, plain-English guides for freelancers, side hustlers and small-business owners.

Inside this guide:

• How to map your full cost structure, including the costs most owners forget
• Contribution margin, markup vs. margin, and a quick conversion table
• How to find your break-even point in units and in revenue
• Step-by-step pricing math for service and product businesses
• Five pricing methods and when to use each one
• How to raise prices with confidence, and the discounting traps to avoid
• A quarterly pricing review checklist and four printable worksheets

17-page PDF with checklists and printable worksheets. Updated October 2026 for tax year 2026.

General education, not tax or legal advice. Have a question about your own situation? Book a consultation at www.macnealllc.com.