The Gig Ad Checklist: Every Step To Get A Meta Ads Campaign Live For Your Next Show

Marketing your own shows is a frustrating experience for most artists.

Most artists who struggle with Meta ads aren't bad at marketing. They fail because they do things in the wrong order.

They build the campaign before the tracking is installed. They run urgency ads to people who've never heard of the band.

They pick the wrong objective on the first screen and everything after it is wasted.

Then they are left wondering why it did not work. Worse yet, some artists are still “boosting” posts in the hope of selling tickets to their gigs.

This is the running order. Nine stages, from setting up your ad account through to reading your results, in the sequence they actually have to happen.

What's inside

• The three stages you do once, ever
• The six you repeat for every show you play
• 47 checkpoints across all nine
• Print it, stick it on the wall, work down it before every show
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Stages 1 to 3 are one-time setup. Stages 4 to 9 are the per-show sequence. Most people try to start at stage 4, which is exactly why their first campaign goes nowhere and they decide ads don't work for music.

What this isn't

It tells you what, not how. If you want the setting-by-setting detail, that's the full guide, Fill The Room. But the checklist is genuinely useful on its own, it's free, and it stays free.

6 pages, instant PDF download.

Want the how-to behind the checklist? If you see the email box at checkout, tick it to also get the free 5-part Gig Ad email series: practical tips for each stage, and the pitfalls that waste your ad budget.