How to Start a Podcast: Complete Guide by Jason Burns

Creating a successful podcast starts with a compelling idea. Your podcast concept provides the foundation upon which you'll build your content, branding, and audience engagement strategies. In this chapter, we will delve into the intricacies of developing a podcast concept, covering aspects such as identifying your goals, understanding your target audience, selecting a theme, and distinguishing your podcast from the competition. By the end of this chapter, you’ll have a solid understanding of how to create a podcast concept that resonates with both you and your potential listeners.