Paid Digital Marketing for Small Business Owners by Kevin Baez

You do not need a marketing degree, a huge budget, or a fancy agency to get new clients with paid ads. You need a clear strategy, the right platform, and the patience to learn what works.

This ebook was written by a small business owner who moved to a new city with nothing but his skills, a phone, and a Facebook account — no referrals, no regulars, no reputation. Within weeks of running his first Meta Ad, his chair was consistently booked. This guide is what he wishes someone had handed him before he spent his first dollar on ads.

Written in plain English and built around real, working examples, it walks any local service business owner through how to understand, launch, and profit from paid digital marketing — step by step.

What you'll learn:

Why paid ads beat word-of-mouth for fast growth, how Meta (Facebook & Instagram) Ads work from setup to launch, how to write ad copy that turns scrollers into paying customers, how to set a realistic budget and track your return on investment, the basics of Google Ads and when to use them instead of (or alongside) Meta, the most common mistakes that waste ad spend and how to avoid them, and a 30-day launch plan to take you from zero to your first live campaign.

Who it's for:

Local service business owners — barbers, salons, contractors, cleaners, trainers, and similar — who want a straightforward, tested playbook for turning ad spend into customers/clients.

Connect with the author on Instagram and Facebook: @realkevinbaez