OK ... What's In This Course? Let's have a look ...

Day One - Introduction & Looking At You

On Day One we will look at an overview of profit, and we will also look at the most important person in your business – and NO! The most important person in your business is NOT your customer, it’s YOU!

We will also look at the “Golden Rules of Wealth” and your attitude towards those who are already wealthy, since this will affect how you see them, and how you will see yourself when you become one of the wealthy.

Have you got the right mental attitude to run a highly profitable business? There’s only one way to find out …!

Day Two - What Is Profit And Costs Analysis

Day Two is broken down into 2 separate sections, the first section being what profit really is.

You see, profit is so much more than just sales minus cost of sales.

It’s true! Profit is actually so much more than that … well, we’ll go through that in Day Two.

In the second part of Day Two we get straight into the crux of increasing your profits by looking at one of the quickest ways to increase your profits RIGHT NOW … we will look at managing your costs.

Sounds boring I know but this is essential, since so many business owners spend so much of their hard earned money on utter rubbish! We will help you put a system in place to ensure you don’t spend a penny or cent more than is totally necessary!

Remember … this is YOUR money you are WASTING!

Day Three - Your Finances

Sorry! There’s no getting round it.

This is the one section which many SME business owners need to focus on, but the one section which gets lost in the sea of other tasks we have to perform on a daily basis.

The fact is this … we can’t have a course on profit without going through break-even, profit and loss and all that amazing stuff. Don’t worry though, we have made it as fun and exciting as it can be … honest!

Your profit is in your business numbers, NOT in the number of customers you serve or the number of years you have been in business.

We will tell you why in Day Three.

Day Four - Positioning And Value

In Day Four we will look at where you are positioned in the market place as this will determine how your customers see your business and how much they are prepared to pay for your services.

You can’t make profit selling a quality service to customers who don’t want to pay anything for your services, so in Day Four we will show you how you can raise your prices and increase your profits by adding a ton of extra value to every sale.

That’s what most people really want … Value from their purchases, NOT the lowest price possible. In fact, most people DON’T want the lowest price possible – we’ll tell you why!

In Day Four we’ll show you how to achieve the right balance for your customers.

Day Five - The 15 Massive Truths About Profit

So … you’re nearly half-way through this course and you’ve probably already started to form a plan about how you can increase your profits.

So far in this course we have bombarded your mind and fried your brain, so today we will take a leisurely stroll through the 15 Massive Truths About Profit, and after most of the truths we go through you have an “Action Spot” which will help you analyse those truths and how they apply to your business.

Day Five will change how you think about profit and act as a massive wake-up call to ensure you realise the need to make a ton of profit in your business.

Day Six - Pricing For Profit

Here’s the biggie…

Pricing has a huge effect on your profits, so getting your pricing right is essential to your profitable future, yet so few SME business owners charge anywhere near what they are worth.

Why? It may have something to do with nerves asking their customers for huge sums of money, or lack of confidence in the product or service you are selling.

More likely though you are under the impression that if you raise your prices you will lose all your customers, or under the even worse impression you have to be the cheapest in the marketplace to survive.

This is so wrong.

In fact, if you are the cheapest in any marketplace you definitely won’t survive. Pricing too low is deadly to your business and is much more serious than pricing too high, not only in terms of profits but also to the perception your customers will have of your business.

It’s a fine line to walk, but we’ll show you exactly how to price for profit in your SME business.

Day Seven - Raising Or Lowering Your Prices

At some point, hopefully very soon, you will want to raise your prices to match the value you offer your customers. We’ll show you how to do this without experiencing big losses to your customer base.

If raising your prices by around 5% could add 30% – 40% extra profit to your business, isn’t that something you should be looking at doing? I mean RIGHT NOW!

We’ll show you how to raise your prices without losing your good quality customers!

Day Eight - Your Customers & Competition

On Day Eight we will look at those people who are going to be giving you your profits, and that is, of course, your customers.

Get this right and you’ll have a loyal customer base who actually want to give you all the profit you want forever. Get this wrong and you’ll end up working your butt off for little or no profit at all.

It’s your call. We will show you how to profile your customers so you can actively target those who will give you all the profit you want, instead of you having to accept any customer that comes along.

We will also look at your competitors and how copying them could be the worst thing you could possibly do for your profit margins. We will show you why it is so important for you to ignore the vast majority of other businesses in your field and stand on your own two feet!

Day Nine - Selling Smarter

Whilst this isn’t a course on selling, we have included some selling tips in this course “10 Days To … Double Your Profits” because selling your goods or services for a decent amount of profit is essential to your profitable future.

Don’t sell anything then you have no profit and no business. Sell at the wrong price and either you won’t make any profit or you won’t make a sale.

We’ve included in this course many great selling tips which will help you put price in its place and enable you to still get your quotes, even after you have raised your prices!

Day Ten - Review And Implement

You’ve done it!

Your brain is probably like mush right now but on this final day you are to be truly congratulated on getting this far.

On Day 10 we go through everything we have been through in the past 10 days, bringing out the highlights and essentials you need to remember and apply into your business.

We also give you a whole host of other goodies, like wall planners and checklists, and we also ensure we leave you with a much stronger, more profitable business going forward.

You can use this text to share details about your product or anything at all that you'd like your customers to know about. A bite sized snippet of information that can help answer customers questions. This section can be a great help in a lot of different circumstances. Instead of bamboozling visitors with a wall of text, FAQ sections allow them to see a well organised list of headings which they can drill down into to learn more.

You can use this text to share details about your product or anything at all that you'd like your customers to know about. A bite sized snippet of information that can help answer customers questions. This section can be a great help in a lot of different circumstances. Instead of bamboozling visitors with a wall of text, FAQ sections allow them to see a well organised list of headings which they can drill down into to learn more.