Meta Music Marketing Mastery
This MIT grad figured out music marketing ads so you don’t have to.
Six hours of content.
Meta Music Marketing Mastery is designed to be the most comprehensive course on using Meta Ads for Spotify music promotion. Period. Whether you are a complete beginner or a seasoned pro, this course contains all the information you need to go from zero to hero.
Topics covered include:
- Setting up a Meta Ads account from scratch.
- Setting up conversion tracking.
- Designing your ad creative and copy.
- Identifying your audience.
- Managing your campaign.
- Interpreting data from Meta Ads Manager and Spotify for Artists.
- Running campaigns to sell tickets and promote tours.
- And much more.
No lucky guesses.
The content of this course is based on scientific results obtained via rigorous AB testing and five years of experience running Meta Ads. Kyle's educational background from MIT enables him to take a deeper look at the questions others have taken for assumption.
The course includes access to real data from testing:
- Conversion vs. traffic campaigns.
- Campaign objectives (Engagement vs. Sales vs. Leads).
- Landing page comparison (Hypeddit vs. Feature.FM vs. ToneDen vs. DistroKid).
- Dynamic creative.
- Multi-advertiser ads.
Course curriculum
Section I - Goals, Themes, and Key Ideas
Chapter 1 - Introduction
Chapter 2 - Understand the Spotify Algorithm and Tailor Your Release Strategy
Section II - Build the Infrastructure
Chapter 3 - Set Up Your Meta Ads Account and Assets
Chapter 4 - Choose a Landing Page Provider
Section III - Set Up Conversion Tracking
Chapter 5 - Conversion Tracking (+ Sublessons)
- 5A - DistroKid
- 5B - Feature.FM
- 5C - Hypeddit
- 5D - ToneDen
Section IV - Prepare Your Creative Material
Chapter 6 - Ad Creative
Chapter 7 - Audiences
Chapter 8 - Ad Copy
Section V - Prepare Yourself for a Campaign
Chapter 9 - Choose a Budget
Chapter 10 - Let’s Talk About Risk
Section VI - Build a Campaign for Spotify Streaming
Chapter 11 - Set Up a Campaign for a Single: Spotify Digital Promo
Section VII - Manage Your Campaign
Chapter 12 - Common Metrics to Watch and What They Mean
Chapter 13 - Best Practices for Managing a Campaign
Chapter 14 - How to Troubleshoot a Failing Campaign and Common Pitfalls to Avoid
Chapter 15 - What to Do if It Goes Well: How to Continue or Stop Your Campaign
Section VIII - Other Types of Campaigns
Chapter 16 - Set Up a Campaign for an Album or Playlist
Chapter 17 - New Releases vs. Existing: What’s Different?
Chapter 18 - Set Up a Campaign for Tour Promo
Section IX - Concluding Thoughts
Chapter 19 - Miscellaneous Questions and My Thoughts
Chapter 20 - Conclusion
Course Preview
About the author
Kyle Markland is an MIT graduate, musician, and marketing consultant. He started Kyle the Ally with the mission of being the trustworthy person musicians can count on to help them navigate digital music marketing.
Kyle studied algorithm design at MIT, which gives him a unique perspective on music marketing. His data-centric approach allows him to see trends and opportunities where others can't, enabling him to deliver optimized solutions to every client. Kyle has been passionate about music for his entire life and publishes under the artist name "Lenseye.”