How to Create a LinkedIn Business Account

It can be tempting to just build a personal page because it allows for more direct engagement with other LinkedIn members - especially if you're a solopreneur. LinkedIn company pages, on the other hand, offer additional capabilities and perks that you won't find on a personal page.  Only corporate pages can advertise on LinkedIn, therefore if you want to run an ad campaign, make sure your profile is complete and active. If you think LinkedIn may play a role in your sponsored marketing strategy in the future, it's a good idea to set up your page today.

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