The Employer Content Framework

Planning employer content shouldn't start with a blank page.

You know your people have stories worth telling. But when it's time to plan, the ideas run dry, everything starts to sound the same, and even with AI it's hard to create content that resonates with your audience and lives and breathes your employer brand.

The Employer Content Framework gives you a clear way through. It's the framework I use myself when I'm thinking about and planning content.

Why it works

Employer content works best when it goes beyond proposition statements and recruitment messages, and documents the views, opinions and experiences of the people who work there. That's what gives candidates a real view inside. The framework helps you plan that kind of content, one step at a time, with each step building on the last.

It works with or without an EVP, at any budget and in any format.

What you get

• The Employer Content Framework guide: every step explained, with the full framework on one page to pin up, plus how to get your content seen on the channels you already have.
• Two A3 worksheets: a story planner and a content planner, made to print and fill in with your team.

How it helps

• A clear starting point, so you know where to begin and what every piece of content should do
• A steady flow of ideas, with no more blank page moments
• Content people trust, built on your people's own words
• Plans that actually get used, on paper your team can work through together

Who it's for

In-house employer branding, talent acquisition and people comms teams who want a plan they can run themselves, whether you're just starting out or want to get more from the content you already make.

About me

I'm Chris Le'cand-Harwood, founder of Content Marketing Pod Ltd. I've spent twenty-plus years in recruitment marketing, employer branding and content marketing, I host the Employer Content Marketing Podcast and I wrote The Lean Employer Content Guide.

Instant download: a zip file containing two printable PDFs. Available worldwide.

Want help applying the framework to your organisation? Email chris@contentmarketingpod.com about a workshop.

© 2026 Content Marketing Pod Ltd. For use within your organisation.