The Digital Product Launch Playbook: Create, Price, Launch & Market
Turn your knowledge into a product that sells while you sleep. This playbook covers the complete journey from idea to recurring revenue.
What's inside:
• Product validation — types, market research, competitive analysis, choosing what to build
• Creation workflow — tools by product type, quality standards, beta testing, formatting
• Pricing psychology — anchoring, tiered pricing, bundles, charm pricing, A/B testing
• Platform comparison — Payhip, Gumroad, Lemonsqueezy, Shopify with fees and features
• 30-day pre-launch strategy — waitlist building, teaser content, early bird offers, affiliate recruitment
• Launch week playbook — day-by-day schedule, 5-email sequence, social media posts, community engagement
• Post-launch marketing — SEO, content marketing, paid ads basics, email nurture, cross-selling
• Optimization & scaling — sales page optimization, conversion tracking, building a product line
Who this is for:
✓ Creators who want to sell digital products (ebooks, templates, courses, tools)
✓ Freelancers adding passive income streams
✓ Anyone who has knowledge worth packaging and selling
Format: PDF (instantly downloadable)