Sample Planner - Market Research

Clearer sample plans. Less spreadsheet busywork.

Sample Planner by WorkPebble helps you turn research quotas into organized respondent counts and shareable Excel tables.

Built for researchers, freelancers, and project teams, it brings sample planning, scenario comparison, and exports into one focused workspace.

Plan your sample

Create demographic groups, enter target percentages, and calculate respondent allocations. Work with a single sample or manage multiple samples within a project.

Compare your options

Explore alternative sample sizes side by side. See how they affect indicative overall precision and the smallest allocated group, then apply your preferred size when you’re ready.

Catch gaps as you work

Spot incomplete quotas, missing group labels, and groups below your chosen minimum before exporting.

Share the results

Export sample tables to Excel for project discussions, proposals, and fieldwork planning.

Keep your work organized

Save changes locally in your browser, export project backups, and import them when you need to continue. Choose light or dark mode to suit your workspace.

What you’ll receive

• A downloadable copy of WorkPebble Sample Planner.
• A getting-started guide.
• Instructions for saving, backing up, and restoring your plans.

Small, practical tools that make a difference in your workday.

Precision estimates are indicative and depend on sampling assumptions. Quota allocations and precision calculations do not establish that a sample is representative. Local saving is specific to your browser and device; export backups to keep a separate copy.