DIY Market Intelligence

Market intelligence isn't about collecting information — it's about answering a question that changes what you do next.

The lightweight version of Gillybert's research process. Start from the decision, gather only what informs it, and compress everything into a one-page brief a busy decision-maker can act on.

Who it's for: owners, operators, and marketers who need to make a strategic decision and want to do their own research properly.

Inside the workbook:

• Frame the decision before touching the data
• Build structured competitor profiles
• Design a short customer survey that yields honest answers
• Work through the free and low-cost data sources checklist
• Filter signal from noise with the "so what?" test
• Compress findings into a one-page insights brief

You'll walk away with: a research process with a deadline, evidence aimed at a real decision, and a one-page brief you can hand to anyone.

11 pages · digital PDF · printable · for individual business use