Know Your Numbers: 12 KPIs Every Small Business Should Track

The 12 measures that matter, how to calculate them, and a one-page dashboard. Part of the Mac Neal LLC Resource Series: practical, plain-English guides for freelancers, side hustlers and small-business owners.

Inside this guide:

• Why a short list of KPIs beats a stack of reports
• The 12 KPIs, each with a formula and a worked example
• How to choose the right KPIs for service, retail and subscription businesses
• Where each number comes from in your books
• How to build a simple monthly dashboard and review meeting
• A printable one-page KPI dashboard and monthly review worksheet

17-page PDF with checklists and printable worksheets. Updated October 2026 for tax year 2026.

General education, not tax or legal advice. Have a question about your own situation? Book a consultation at www.macnealllc.com.