Website Content Planning Toolkit

Website Content Planning Toolkit for Beginners

Plan your business website before you build it—or fix the one you already have.

Your website should do more than give your business a place online. It should help visitors quickly understand who you serve, what you offer, and what they should do next.

But when you're building your first website, it can be difficult to know what information belongs on it, how to organize it, or even where to begin.

The Website Content Planning Toolkit for Beginners gives you a practical framework for planning your website content before you start building pages, choosing a template, or making changes to an existing site.

You don't need to be a web designer or understand the technical side of building a website. This toolkit helps you think through the business and content decisions first.

Use it to:

• Clarify the purpose of your website.
• Identify the information your visitors need.
• Plan the content for your key website pages.
• Organize your message before you begin writing.
• Think through calls to action and what you want visitors to do next.
• Create a clearer plan to give a web designer—or use yourself if you're building your own site.
• Avoid wasting time building pages before you know what they need to accomplish.

Whether you're planning your first business website or realizing your current website needs some work, this toolkit will help you move forward with greater clarity and a practical plan.

Start with the plan. Then build the website.