Pricing For Profit Workbook

Pricing for Profit Workbook

Pricing should do more than cover the immediate cost of delivering a product or service. It should help pay your business expenses, provide income for you, and leave room for profit and continued growth.

The Pricing for Profit Workbook helps you look beyond what competitors charge or what you think customers might be willing to pay. It guides you through the financial information you need to make a more informed and sustainable pricing decision.

One of the most important—and most frequently overlooked—parts of pricing is determining how much income you need your business to produce. Your personal living expenses, business operating costs, available working hours, and desired profit all affect what you need to charge.

Use this workbook to:

• Calculate your personal income needs
• Identify fixed and variable business expenses
• Determine the true cost of delivering your product or service
• Account for staff, contractors, software, marketing, and professional fees
• Calculate your break-even point
• Consider your available time and realistic sales capacity
• Build profit into your pricing
• Evaluate whether your current price is financially sustainable
• Create a practical pricing action plan

This workbook is for you if:

• You are preparing to price a new product or service
• You selected a price without completing the necessary calculations
• You are earning revenue but keeping very little of it
• You frequently discount your prices because you lack confidence in them
• You are unsure whether your business can adequately support you
• Your sales are increasing, but your profit is not

This is not a workbook that simply tells you to “charge what you are worth.” It helps you examine the actual numbers behind your pricing so you can make decisions based on financial reality rather than fear, guesswork, or comparison.

What You Will Receive:

You will receive a 20-page fillable PDF workbook that you can:

• Complete electronically
• Save on your computer
• Return to as your costs or services change
• Print and complete by hand

Pricing is not just a marketing decision. It is a financial and strategic decision that affects whether your business can serve customers, support you, and remain sustainable.