Florists Gift Shops That Work

Occasion-driven purchases, flowers perishable on a scale of days, and some of the sharpest calendar peaks in retail — this book applies the series' fundamentals specifically to a florist or gift shop: occasion-based merchandising, dual inventory management for flowers and gifts, extreme peak preparation, custom orders delivered to someone other than the buyer, and staying present for customers across life's recurring, spaced-out occasions. Handled with genuine care throughout — no floral design guidance.