Brand Starter Kit for Creatives: Brand Guidelines Template + Worksheets (English + Bahasa Indonesia)

Build a clear, consistent brand from your own words, colours and images.

Many creatives have great work and a scattered brand: different bios on every profile, no fixed colours, no rule for how the logo is used. This kit walks you from the thinking to the document, then to a launch checklist.

WHAT'S INSIDE

Brand Guidelines Template: a 14-slide editable PowerPoint deck with story, mission and values, audience, positioning, voice, logo and clear space, logo don'ts, colour palette, typography, photography style, brand applications and a closing slide

Brand Strategy Worksheet: purpose, audience, what makes you different, competitors, personality and brand promise

Brand Voice & Messaging Worksheet: tone scale, words you use and avoid, elevator pitch, tagline options, short and long bios

Brand Launch Checklist: foundation, visual identity, online presence, business materials and upkeep

Start Here guide with a suggested order

LANGUAGES

The guidelines deck comes in English and Bahasa Indonesia. The worksheets, checklist and Start Here guide also come as a bilingual EN-ID version.

FORMATS

Editable PowerPoint (.pptx): works in PowerPoint, Keynote and Google Slides

Editable Word (.docx) worksheets, plus print-ready PDFs

Clean layout in the free Montserrat font with a warm brass accent, easy to recolour

WHO IT'S FOR

Photographers, designers, illustrators, makers and other creatives who want a clear brand for their studio or freelance business.

GOOD TO KNOW

This is a template and worksheet kit. It does not design a logo for you: add your own logo, colours, fonts and photos.

Photo boxes and [bracketed] text are placeholders to replace with your own.

Instant digital download, no physical item.

For your own business and client work. Please don't resell or redistribute the files.

Made by Peter Tjahjadi Creatives, commercial photographer, brand designer and creative director since 1997.