Should Your Business Have an AI Chatbot? Planning, Costs, Lead Capture & a Real Example

Guided or AI-powered, what it costs, lead capture and handoff, using our own bilingual website assistant as the example. Part of the Mac Neal LLC Resource Series: practical, plain-English guides for freelancers, side hustlers and small-business owners.

Inside this guide:

• Guided (scripted) vs. AI-powered vs. hybrid chatbots
• A real example: Mac Neal LLC's own bilingual website assistant
• Lead capture, privacy and guardrails for professional firms
• Real cost categories, what to measure and a monthly maintenance routine

16-page PDF with checklists and printable worksheets. Updated October 2026.

General education, not tax, legal or technology advice. Have a question about your own situation? Book a consultation at www.macnealllc.com.