The Market Debrief — Vendor Sales Tracker for Handmade & Market Sellers

Stop guessing which shows are worth it. Start knowing.

You packed the car, set up the booth, sold for eight hours, and drove home exhausted. By Monday you can barely remember what sold first, let alone whether the show was actually worth your time.

The Market Debrief fixes that.

This is a done-for-you Excel tracking system built specifically for handmade vendors, boutique owners, and market sellers who want to make smarter decisions about which shows to return to, which promos actually work, and what their time is genuinely worth behind a table.

It's not a generic business spreadsheet. It was built from real market data, and used across multiple Saskatchewan markets by Archer & King Collective, so every column exists for a reason.

What's inside:

The Market Debrief is a single Excel file with three tabs:

Start Here: a full how-to guide built right into the file. No separate document, no guessing. Every column is explained so you know exactly what to track and why.

Market Tracker: log every show you attend. Enter your costs, sales, and notes, and the tracker automatically calculates your total investment, income per hour, income per attendee, average transaction value, and net income. The yellow columns do the math for you.

Year-End Summary: at the end of your season, this tab pulls everything together automatically. Best show by net income. Best show by income per hour. Season totals. Overall ROI. Conversion rate. Everything you need to decide which markets to book again and which ones to let go.

What you'll actually be able to answer:

Which show made me the most money per hour and not just the most money total? Did that promo work, or did it just feel like it worked? Is this show worth the booth fee, travel, and two days of my life? Where should I put my energy next season?

Also includes: Sample data from two real market shows so you can see exactly how the tracker works before you enter your own numbers. Delete the sample rows when you're ready, or keep them as a reference.

This is for you if: You sell at farmers markets, craft fairs, pop-up shops, or vendor events. You use Square or Shopify at your markets and want to cross-reference your sales data. You're done making gut-feel decisions about which shows to return to. You've been meaning to track this stuff and just never had the right system.

Format: Excel (.xlsx) — works in Microsoft Excel and Google Sheets.

Instant download:one file, delivered immediately after purchase.

Maker's Love:

Amazing Spreadsheet

Everything is at your fingertips rather than having to dig back through your Shopify or other stats to figure out how you did and what was worth it! Well worth the $18 and then some! A definite must have for any small business doing markets.

Built by Grey Street Studios — greystreetstudios.ca