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Social Panga Wins The Social Media Mandate For Neo By Nippon Paint
AI generated image for representation purposesSocial Panga has won the social media mandate for Neo by Nippon Paint, the painting services arm of Nippon Paint India. The mandate includes digital-first storytelling and campaign development aimed at positioning Neo as a category-defining player in the home makeover space.
The mandate is being handled by Social Panga’s Bengaluru office. Since onboarding, the agency has launched Neo’s topical campaign for World Painter Appreciation Day, reimagining the role of painters as ‘Home Stylists.’ The initiative introduced a professional identity kit, an enhanced onboarding experience, and India’s first painter anthem setting the tone for a brand that aims to elevate painting from a service to a style statement.