Craft: A Business Leader's Journey

Release date January 2026 - Available for Pre-Order Now

Transform Your Leadership with First Principles Thinking

Are you tired of business advice that promises "10 easy steps" but falls short when you're facing real challenges? CRAFT offers something different—a framework built from the ground up to help you master the art of business leadership.

What You'll Discover:

This comprehensive guidebook provides battle-tested insights for business leaders who want to:

Master the Four Levers that control any business

Make better decisions using the 5-level "Mountain of Why" framework

Build first principles that guide you through uncertainty

Understand people at a deeper level—including yourself

Execute with confidence using proven Goal-Strategy-Tactics-Execution methods

Who This Book Is For:

Small and medium business owners navigating growth challenges

Emerging leaders stepping into greater responsibility

Experienced executives seeking fresh perspectives on timeless problems

Anyone who believes that mastering your craft matters

A Different Kind of Business Book

Written by Zack Tomlin, an exited business owner and Pinnacle Business Guide, CRAFT doesn't offer cookie-cutter solutions. Instead, it provides the thinking tools and frameworks you need to find your own path to excellence.

"The path you're on and the terrain you need to cross is unique to you alone; But like those that helped me, I aim to provide you with ideas, thoughts, and stories that are useful. I trust you'll have the wisdom of when to apply them, when to listen to others, and when to go your own way. That's what craftsmanship is after all, knowing what to do, when to do it, and then doing it well."

What's Inside:

Part 1: The Perfect Business - Understanding what you're building toward and the four levers of control

Part 2: Understanding People - The complex medium every leader must master

Part 3: The Craftsperson - Becoming the leader your business needs

Part 4: Building & Leading - Practical strategies and tactics for execution

In a world of constant change, generic advice only goes so far. CRAFT teaches you to build from fundamental truths, enabling you to navigate whatever challenges your unique business faces.

Ready to move beyond "first draft" leadership to true craftsmanship?