The Idea Audit - The Beautiful Machine

Score any idea before you spend money making it.

The Idea Audit turns the 20 rules of The Beautiful Machine into a working tool. Run any communication idea, brief or script through it and you get a clear score and a clear verdict: Proceed, fill the gaps, or Return it to the drawing board. You can use it on your own work, your agency's work or your team's.

Some rules are foundational. Fail one of those and the idea goes back, however well it scores everywhere else.

What you get:

• The Idea Audit workbook (A4 PDF, 56 pages)
• Printable scoring sheets in US Letter
• A self-scoring scorecard (Excel, also works in Google Sheets)
• TXT file containing the AI prompt

$79 CAD. You download it instantly after purchase.