Crisis Communications Guide for Nonprofits & Associations

When a crisis hits, preparation makes all the difference.

Every nonprofit and association faces moments when communication matters most. Whether you're responding to an organizational controversy, leadership transition, reputational challenge, or unexpected event, having a clear communications approach can help protect trust and maintain confidence.

The Crisis Communications Guide for Nonprofits & Associations provides practical guidance to help leaders prepare for difficult situations, communicate effectively, and navigate uncertainty.

Inside, you'll explore:

• Recognizing and assessing potential crises
• Establishing clear communication responsibilities
• Developing consistent messages for key stakeholders
• Communicating with staff, boards, members, and the public
• Managing media inquiries and organizational reputation
• Evaluating your response and strengthening future preparedness

What you'll receive: An instantly downloadable PDF designed for nonprofit and association executives, communications professionals, and organizational leaders.

Created by Red Thread Collaborative, helping mission-driven organizations connect people, align priorities, and make meaningful progress.