SEO With a Fake Moustache

A practical, guided SEO audit for people responsible for marketing who aren't SEO specialists.

SEO has had a rebrand.

AEO. GEO. LLMO. AI search. Search everywhere. Entity optimisation. Whatever acronym has turned up this week.

Some of it is genuinely new.

A lot of it is SEO with a fake moustache.

This book + workbook helps you cut through the noise and figure out what actually matters for your business.

You'll work through your customers, brand, website, technical foundations, search visibility, AI search, competitors, UX and commercial performance.

You'll find out:

• How search engines and AI systems understand your business
• What the internet actually says about you
• Where competitors are getting ahead
• Whether your website turns discovery into action
• What your organic activity is actually costing
• Which shiny new SEO tactic is worth investigating and which can go straight in the bullshit bin

Then you'll turn what you've found into 30+ business-specific opportunities, prioritised into:

DO NOW · DO NEXT · INVESTIGATE · IGNORE

No expensive SEO platform.

No need to become an SEO specialist.

No acronym worship.

Just a practical way to understand what's happening, decide what matters and work out what to do about it.

Because SEO didn't die.

It just put on a fake moustache.