SEO With a Fake Moustache: The Interactive Audit

SEO has put on a fake moustache. Let's work out what's actually underneath it.

AEO. GEO. LLMO. AI search. Search everywhere.

Every time the search landscape changes, we seem to get a new acronym for it.

Some of it is genuinely new.

A lot of it is SEO with a fake moustache.

And if you're responsible for marketing but aren't an SEO specialist, keeping up with all of this can feel like a full-time job you absolutely did not ask for.

SEO With a Fake Moustache is a practical, guided audit that helps you figure out what actually matters for your business.

No acronym worship.

No expensive SEO platform.

No trying to turn you into an SEO expert.

Just a structured way to understand where you are, find the opportunities and decide what to do next.

What will you actually do?

You'll work through your:

• Business goals and commercial performance
• Customers and the language they use
• Brand and positioning
• Website and technical foundations
• Google Search Console
• Wider online presence
• Search and AI visibility
• Competitors
• UX and conversion journey
• Organic acquisition and commercial performance

You'll search for yourself. You'll investigate what Google and AI systems understand about your business. You'll look at what competitors are doing. You'll follow the customer journey all the way from discovery to becoming a customer.

And yes, you'll probably find a few things you didn't know were there.

Then comes the useful bit.

Everything you discover gets turned into 30+ business-specific opportunities.

Not 30 things you have to do.

Actual opportunities, prioritised into:

DO NOW

High-impact things worth acting on.

DO NEXT

Useful opportunities that need sequencing.

INVESTIGATE

Interesting findings that need more evidence.

IGNORE

Things you've looked at and decided aren't worth your time.

Because sometimes the best SEO decision is:

Nah. We're not doing that.

Choose how you want to work

BOOK + APP

Get the complete SEO With a Fake Moustache experience.

The book gives you the explanations, context and guidance. The interactive app takes you through the audit and helps you capture your findings and opportunities as you go.

Best if you want the full experience and something you can refer back to.

APP ONLY

Just want to get stuck in?

Use the interactive audit without the book. You'll still get the guided process, questions and opportunity-building workflow to work through your business and create your 30+ opportunities.

Best if you want a more direct, hands-on experience.

You don't need to know SEO.

You don't need to understand every report in Google Search Console.

You don't need Screaming Frog.

You don't need to know the difference between AEO, GEO and whatever acronym arrives next Tuesday.

You just need your business, a bit of time and a willingness to actually look at what's happening.

I'll handle the SEO translation.

Because SEO didn't die. It just put on a fake moustache.