The Goal is Business Capability Reengineering: A Strategic Framework for the AI Era

The enterprise technology landscape is about to be fundamentally rewritten. Are you ready?

AI isn't just adding features to your existing tools—it's on track to replace the entire application paradigm. Within a decade, the traditional SaaS applications your organization relies on (CRM, ERP, ITSM, procurement) will be hollowed out and rebuilt around AI agents executing business capabilities end-to-end.

The Goal is Business Capability Reengineering provides the strategic map for this transformation.

What you'll learn

• The AI Modernization Cycle: A four-phase framework showing how enterprise technology started evolving in 2024 and will continue to 2040—and where your organization should be at each stage
• Modern Business Architecture: A nine-layer operating model that shifts from application-centric to capability-centric design
• Role Evolution: How human roles transform from "doers" to "supervisors" of agentic work—and which roles will emerge, decline, or fundamentally change
• Strategic Implications: What this means for enterprise leaders, technology vendors, and consulting firms

This book is for

• Enterprise data leaders and CDOs navigating AI transformation
• Enterprise architects rethinking application strategy
• Technology executives planning multi-year roadmaps
• Vendors and consultants anticipating market shifts

About the Author

John Wills is the founder of Prentice Gate Advisors and author of The Goal is Autonomous Governance (2023). With 35+ years of building, scaling, and advising data-driven organizations—including leadership roles in nine startups, three IPOs, and multiple acquisitions—he brings practitioner depth to strategic foresight.

The frameworks in this book (AI Modernization Cycle, Business Capability Engineering, Modern Business Architecture) represent original contributions to the field.

The transformation is coming. This book shows you how to lead it.