DrinkJubi Expands Into 1,000+ Retail Stores – A Wellness Milestone

For many wellness brands, the transition from online exclusivity to retail shelves is a major step forward. DrinkJubi reached that milestone in July 2024, when it announced the green malay kratom of its plant-based wellness shots in over 1,000 retail locations across the New York Tri-State area. This expansion marks a significant moment not only for the company, but also for the broader functional beverage industry.

From Online to Mainstream

Since its inception, DrinkJubi has built its following through direct-to-consumer channels. Wellness enthusiasts discovered the brand online, attracted by its plant-based formulations featuring kava and kratom. But while online shopping is convenient, many consumers prefer discovering new wellness products in stores. With its retail expansion, Jubi is now reaching those shoppers who browse convenience stores, gas stations, and specialty wellness retailers for quick, functional solutions.

Why This Matters

Retail availability changes the game for Jubi in several ways:

Accessibility – Consumers no longer need to plan ahead or wait for shipping. They can grab a Jubi shot on the go, just like they would a coffee or sports drink.

Visibility – Shelf placement introduces Jubi to entirely new audiences who may not have heard of the brand online.

Credibility – Being stocked in established retailers signals trustworthiness and demand.

Convenience culture – Today’s consumers value fast, portable options. Retail placement fits seamlessly into this behavior.

The Right Time for Functional Beverages

Jubi’s retail expansion isn’t happening in isolation—it’s part of a larger shift in consumer preferences. The functional beverage market is booming, with people seeking drinks that do more than quench thirst. From relaxation to focus, shoppers now want beverages that serve specific purposes.

Jubi delivers exactly that with its targeted lineup:

Relax Shots (Piña Colada, Strawberry) – For unwinding.

Energy & Focus Shots (Lime) – For productivity.

Energy Shots (Cherry) – For stamina and alertness.

By offering plant-powered alternatives, Jubi appeals to both wellness seekers and everyday consumers tired of artificial energy drinks.

Strategic Placement in the Tri-State

The New York Tri-State area—covering New York, New Jersey, and Connecticut—is one of the most competitive beverage markets in the U.S. By entering here first, Jubi is testing its strength in a fast-paced region where convenience culture thrives. Success in this market can pave the way for national expansion into larger chains.

What This Means for Consumers

For customers, Jubi’s retail expansion means:

Greater convenience: No more waiting for delivery.

Discoverability: People curious about wellness but hesitant to buy online can now try a single shot from a store shelf.

Everyday integration: Jubi is moving from niche product to daily lifestyle choice.

Final Thought

DrinkJubi’s arrival in 1,000+ retail stores represents more than just business growth—it’s proof of how far functional beverages have come. What started as an online brand serving a wellness-savvy niche is now breaking into mainstream consumer habits. For Jubi, this is just the beginning of becoming a household name in plant-based wellness.