The Calm Practice: Therapist Instagram Templates (60 editable posts, stories & captions)

Therapist Instagram Templates for private practice - a calm, professional social media kit for therapists, counsellors and psychologists, written to respect advertising rules.

Editable in PowerPoint, Google Slides or a free Canva account. Instant digital download. UK/AU and US versions included (spelling, credentials, fees and crisis numbers).

Most therapist template packs give you hundreds of near-identical designs and vague filler text. The Calm Practice gives you 60 considered templates, the words to go with them, and a plan for what to post each week - with no stock photos and no AI-generated images.

WHY THIS KIT

• One-time purchase you own: edit in PowerPoint, Google Slides or a free Canva account. No Canva Pro and no subscription template link.

WHAT'S INCLUDED

• 36 feed posts in 4:5 portrait (1080 × 1350), the size Instagram shows largest in the feed, including 6 myth-vs-fact carousels of 6–7 slides

• The same posts in square 1080 × 1080, as an extra

• 12 Instagram stories (1080 × 1920) + a link-in-bio page

• 12 highlight covers

• Facebook cover and LinkedIn banner

• 3 colour palettes: Sage & Clay, Dusk Blue, Warm Neutral

• UK/AU and US versions (spelling, credentials, fees and crisis numbers)

• 60 ready-to-post captions with hashtags, in UK and US spelling

• A 12-week posting calendar (3 posts a week)

• A 16-page PDF guide with editing steps, a compliance checklist and every source cited

TOPICS

Meet the therapist, your approach, what happens in a first session, fees, online vs in person, cancellations, credentials, availability, holiday closures, anxiety, stress, sleep, grounding, breathing, boundaries, choosing a therapist, counselling vs psychiatry, confidentiality, crisis signposting, and awareness days (Mental Health Awareness Week/Month, World Mental Health Day, Stress Awareness Month, plus R U OK? Day in the UK/AU files and Mental Illness Awareness Week in the US files).

WRITTEN WITH COMPLIANCE IN MIND

• No cure, outcome or diagnosis claims

• No testimonials (restricted by AHPRA, the APA and ACA codes, and UK advertising rules)

• Education posts carry a "general information only" line and cite the NHS, NIMH or Head to Health

• Crisis post and story for the UK (Samaritans 116 123), US (988) and Australia (Lifeline 13 11 14), plus a "not monitored for emergencies" post

You stay responsible for checking posts against your own professional body's rules. The guide includes a checklist.

HOW IT WORKS

After checkout you get an instant download link for a ZIP file with editable .pptx files (the link is also emailed to you).

• PowerPoint: open and edit. Change every colour at once through the theme colours.

• Google Slides: upload to Google Drive and open with Google Slides.

• Canva: upload the .pptx to a free Canva account. It converts into an editable design. No Canva Pro needed.

Fonts: Playfair Display and DM Sans, both free (SIL Open Font License) and included. Google Slides and Canva already have them.

PLEASE NOTE

• This is a digital download. No physical item will be sent.

• The kit contains no photos and no AI-generated images. Every design is built from editable text and shapes.

• Names, fees, cities and registration numbers in the templates are examples to replace with your own.

• This is not a Canva template link. It's a PowerPoint file that you can import into Canva.

• For use in your own practice. Please don't resell or share the files.

Questions? Use the contact link on this page. We're happy to help.

Also on Etsy: https://lotusandtulip.etsy.com/listing/4594673228

Matching paperwork: The Calm Practice: Client Forms, 16 fillable PDF and Word forms in the same style. https://payhip.com/b/DTmk9