El libro y su industria en el marco de las industrias culturales. Modelizaciones económicas y características económico-sociales
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Resumen: Esta investigación ha tenido como objetivo general validar la hipótesis de que el libro y su industria, en tanto que parte integrante de las industrias culturales, tienen características económico-sociales que las diferencian de otras industrias y mercancías. Una vez corroborada esta afirmación, se considera que este hecho debería tenerse en cuenta por parte de la comunidad académica, profesionales, empresas y responsables de las administraciones públicas a la hora de equiparar, subsumir o asimilar la industria del libro a las industrias creativas, industrias del contenido, industrias del entretenimiento, economía de los medios, o industrias del copyright. El proceso seguido para validar la hipótesis se ha estructurado a través de tres objetivos: 1) analizar los principales intentos de modelización económica de la cultura desarrollados en los últimos 25 años, y cómo estos contemplan las categorías de industrias culturales e industria del libro; 2) determinar por comparación las principales características económico-sociales de las industrias culturales; y 3) establecer de forma original las características económico-sociales de la industria del libro. Para esta investigación se ha aplicado durante 29 meses (abril de 2019-agosto del 2021) un método inductivo-deductivo basado en tres herramientas cualitativas: 1) revisión, análisis, sistematización y extracción de información relevante a través de un proceso inductivo de búsqueda intencionada de las principales fuentes secundarias relacionadas con los objetos de estudio, 2) creación de un grupo de 28 expertos que debatieron en tres fases de forma anónima y sistemática diferentes estadios de este artículo, y 3) entrevistas en profundidad a 43 expertos de y sobre la industria del libro.
Abstract: The general aim of this research is to validate the hypothesis that the book and its industry, as an integral part of cultural industries, have economic–social characteristics that differentiate them from other industries and merchandise. Once this statement has been corroborated, it is considered that this fact should be taken into account by the academic community, professionals, companies, and those responsible for public administrations when it comes to equating, subsuming, or assimilating the book industry with respect to the creative industries, content industries, entertainment industries, media economics, or copyright industries. The process followed to validate the hypothesis is structured around three objectives: (1) to analyze the main attempts at economic modeling of culture developed over the last 25 years, and how these contemplate the categories of cultural industries and the book industry; (2) to determine by comparison the main socioeconomic characteristics of the cultural industries; (3) to establish in an original way the socioeconomic characteristics of the book industry. For this research, an inductive–deductive method based on three qualitative tools was applied over 29 months (April 2019 to August 2021), including (1) the review, analysis, systematization, and extraction of relevant information through an inductive process of purposefully searching the main sources relating to the objects of study, (2) the establishment of a group of 28 experts who anonymously and systematically debated the different phases of this study in three stages, and (3) in-depth interviews with 43 experts from and on the book industry.
Abstract: The general aim of this research is to validate the hypothesis that the book and its industry, as an integral part of cultural industries, have economic–social characteristics that differentiate them from other industries and merchandise. Once this statement has been corroborated, it is considered that this fact should be taken into account by the academic community, professionals, companies, and those responsible for public administrations when it comes to equating, subsuming, or assimilating the book industry with respect to the creative industries, content industries, entertainment industries, media economics, or copyright industries. The process followed to validate the hypothesis is structured around three objectives: (1) to analyze the main attempts at economic modeling of culture developed over the last 25 years, and how these contemplate the categories of cultural industries and the book industry; (2) to determine by comparison the main socioeconomic characteristics of the cultural industries; (3) to establish in an original way the socioeconomic characteristics of the book industry. For this research, an inductive–deductive method based on three qualitative tools was applied over 29 months (April 2019 to August 2021), including (1) the review, analysis, systematization, and extraction of relevant information through an inductive process of purposefully searching the main sources relating to the objects of study, (2) the establishment of a group of 28 experts who anonymously and systematically debated the different phases of this study in three stages, and (3) in-depth interviews with 43 experts from and on the book industry.