The People Behind DrinkJubi – A Brand Built on Passion

Behind every great product, there’s a team of dedicated people bringing it to life. For DrinkJubi, it’s not just about creating a beverage—it’s about creating a kava near me The brand’s story is as much about its people as it is about its flavors, and understanding who they are helps explain why DrinkJubi feels so personal, relatable, and inspiring.

The Founders: Two Friends, One Vision

DrinkJubi was co-founded by Lena Alvarez, a holistic nutritionist, and Marcus Tan, a food scientist with a background in plant-based product development. Their paths crossed at a food innovation workshop, where they bonded over a shared frustration: most “healthy” drinks were either bland or unappealing.

Lena brought a deep understanding of how nutrients affect the body, while Marcus had the technical knowledge to make health-focused beverages taste genuinely good. Together, they set out to bridge the gap between wellness and delight.

A Team That Feels Like Family

What started as a two-person idea quickly grew into a small, tight-knit team. Early on, they recruited friends and former colleagues—graphic designers, nutrition advisors, and even a local chef—to help with everything from branding to recipe testing.

This sense of community still drives the brand today. Every member of the team is encouraged to pitch ideas for flavors, packaging, and outreach programs. The result is a workplace culture where creativity flows freely.

The “Test Kitchen” Approach

One of DrinkJubi’s defining practices is its “test kitchen” philosophy. Once a month, the whole team gathers to experiment with new ingredient combinations. Sometimes they end up with unexpected hits—like the now-beloved Ginger Zest, which started as a “just for fun” idea. Other times, experiments flop spectacularly (there’s still an infamous beet-cacao blend nobody talks about without laughing).

These sessions not only fuel innovation but also keep the team bonded over a shared sense of adventure.

Partnerships with Purpose

Beyond the in-house crew, DrinkJubi works closely with local farmers, herbalists, and wellness coaches. Ingredients are sourced from trusted suppliers who share the brand’s values of sustainability and ethical farming.

In fact, some seasonal flavors are born directly from farmer partnerships—when a local grower has a surplus of ripe passionfruit or lavender, DrinkJubi seizes the opportunity to craft a limited-edition flavor.

Values That Shape the Brand

At the heart of DrinkJubi’s success is a commitment to:

Transparency – Every ingredient is listed clearly, with no hidden additives.

Sustainability – From recyclable cans to low-waste production methods, environmental impact matters.

Community – Supporting wellness programs and local initiatives is part of the business model, not an afterthought.

Why This Matters to Customers

In today’s market, people want to know who they’re buying from—not just what they’re buying. DrinkJubi’s openness about its team, process, and partnerships builds a level of trust that’s rare in the beverage industry. Customers feel like they’re supporting real people, not just a faceless brand.

Closing Note

The people behind DrinkJubi aren’t just making drinks—they’re crafting an experience grounded in joy, wellness, and genuine connection. And that’s why, when you sip a DrinkJubi, you’re not just tasting a recipe—you’re tasting the passion of everyone who made it possible.