Why Does Food Keep Going Bad? — KeepFresh: The Parent's Complete Guide to Storing Produce, Reading Expiry Labels, and Wasting Nothing

You bought it. You stored it. You threw it away anyway.

If your family regularly loses produce to the back of the fridge — or tosses food that was actually still safe to eat — the problem isn't carelessness. It's that nobody ever taught you the rules.

KeepFresh is a mobile-friendly interactive storage guide built for parents who want to stop wasting food without turning it into a second job.

Here's what's inside:

🥦 Storage zones guide — 50+ fruits, vegetables, and everyday foods, each with its exact storage location (counter, main fridge, high-humidity drawer, low-humidity drawer, or freezer), shelf life, and step-by-step instructions. Tap any item to get its full guide in seconds.

✅ Freshness checker — not sure if something is still good? Select the item, describe how it looks, and get an instant verdict: still fine, use today, rescue it, or discard. No more guessing.

🏷️ Date label decoder — a clear, no-jargon explanation of every label you'll find on packaging: Best Before, Use By, Sell By, Freeze By, and Expiry. Most food labelled "Best Before" is safe to eat for days or weeks after the date. This guide alone could save your family money every week.

💡 10 storage tips backed by food science — the ethylene rule, how humidity drawers actually work, FIFO stacking, when to wash produce (and when not to), and how to revive wilted greens.

🔍 A–Z search — find any produce instantly by name or type. Works on any phone or tablet, no app download needed.

What you get:

• KeepFresh interactive guide (browser-based HTML, works on any device)

• No logins. No subscription. No data collected. Yours to keep.

Works on iPhone, Android, iPad, and any desktop browser — open it once and bookmark it on your home screen.