Successful Writing at Work
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Chapter 1 Getting Started: Writing and Your Career
■ New section on how writing relates to other skills in the world of work
■ New case study on adapting technical information to meet the needs of diverse audiences
■ New section, “Know Your Company’s Culture and Codes”
■ New figure, “A Letter from the CEO of IBM”
■ Expanded discussion, “Ethical Requirements on the Job”
■ New section, “‘Thinking Green’: Making Ethical Choices About the Environment”
■ Further attention to solving ethical dilemmas in the workplace
■• Additional exercises on diversity in the workplace and on audience analysis
Chapter 2 The Writing Process at Work
■ Enhanced coverage of drafting, revising, and editing on the job
■ Expanded case study, “A ‘Before’ and ‘After’ Revision of a Short Report” on writing for a general reader ■ Additional advice on avoiding stereotypical language, including eliminating sexism
■ New section, “The Writing Process: Some Final Thoughts”
Chapter 3 Collaborative Writing and Meetings at Work
■ Increased emphasis on being a team player at work
■ Greater attention to collaborative communication technologies
■ New sections and figures illustrating using Track Changes and Google Docs for collaborative team writing
■ Updated discussion of conferencing tools and presentation software
Chapter 4 Writing Routine Business Correspondence: Memos, Faxes, Emails, IMs, and Blogs
■ Substantially revised sections on email and instant messaging in the workplace
■ Expanded discussion of business blogs, blog sponsors, and blog formats with two new examples, including a blog post from Whole Foods emphasizing eco-friendly aquaculture and building consumer confidence
Chapter 5 Writing Letters: Some Basics for Communicating with Audiences Worldwide
■ Further emphasis on the importance of letters in the age of the Internet
■ New sections on envelopes and formatting letters
■ Greater attention to the needs of international audiences
■ New exercises
Chapter 6 Types of Business Letters
■ Strengthened discussion on the contexts for correspondence
■ New section on cover letters
■ Numerous redesigned letters and logos
■ Use of Web-based media in connection with correspondence
■ Enhanced case study on adapting letters to international readers
■ New conclusion, “Writing Business Letters That Matter: A Summary”
Chapter 7 How to Get a Job: Searches, Networking, Dossiers, Portfolios/ Webfolios, Résumés, Letters, and Interviews
■ Expanded section on identifying marketable job skills
■ Updated coverage on where to look for a job, with further examples of and advice on using job-posting sites
■ New section, “Using Online Social and Professional Networking Sites in Your Job Search”
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# 107644 C t C A K li P N iii C/M/Y/K DESIGN SERVICES OF
Preface xxiii
■ New section, “LinkedIn Network” with a new annotated figure of a LinkedIn profile with commentary
■ Updated and redesigned résumés
■ Eight different résumés for print and digital formats, presented as models for students
■ Greater attention to online résumés, with two new model résumés
■ New case study, “Developing an Electronic Résumé and Building a Network”
■ New Tech Note, “Skype Interviews”
■ Expanded coverage of interview do’s and don’ts
■ Updated, practical advice on finding salary ranges and inquiring about salary
■ Additional exercises on preparing online résumés and application letters
Chapter 8 Doing Research and Documentation on the Job
■ Updated coverage and examples of databases used for research
■ New section on using social networking sites to recruit participants in research projects
■ Greater attention to evaluating websites, with a new figure illustrating FDA advice on assessing online veterinary pharmacies
■ Coverage of latest MLA and APA documentation styles, with additional guidelines and updated examples
■ An extensively revised and updated long business report with new information on m-commerce and customizing a website used in a marketing campaign
■ New exercises
Chapter 9 Summarizing Information at Work
■ New section, “Summaries in the Information Age”
■ New sample abstracts
Chapter 10 Designing Clear Visuals
■ Expanded section, “Visual Thinking in the Global Workplace”
■ Greater attention to documenting and citing visuals in written work
■ Further guidelines on using pictographs
■ New models throughout chapter (e.g., maps, clip art, tables, drawings)
■ Enhanced discussion of using visuals for international readers
■ Additional discussion and examples of icons
■ New exercise on using visuals and creating corporate logos
Chapter 11 Designing Successful Documents and Websites
■ New figure, “Designing a Company Newsletter: Advice from a Publications Manager”
■ New section on creating and incorporating reader-friendly headings and subheadings in a document
■ Additional emphasis on writing for the Web
■ Further attention to understanding differences between writing a print document and writing for the Web ■ New annotated sample CDC (Centers for Disease Control) and ICC (International Chamber of Commerce) websites
■ Revised section on storyboarding for Web design
Chapter 12 Writing Instructions and Procedures
■ Increased coverage of preparing legally and ethically proper instructions and procedures
■ Greater attention to writing, formatting, and illustrating online instructions
■ Two new figures on repairing a leaky faucet and improving a house’s energy efficiency
■ New section and figure on troubleshooting guides
■ New, fully annotated model of a full set of instructions, illustrating use of both print and online formats—instructions for assembling and using Epson’s Workforce 610 Printer
Chapter 13 Writing Winning Proposals
■ Updated sales and internal proposals
■ New section on legal and ethical issues to consider when writing a proposal
■ New sample proposal on writing a research report on the ethical issues involved in m-commerce
Chapter 14 Writing Effective Short Reports
■ Expanded discussion of how different audiences read a report, and why
■ Enhanced coverage of designing reader-friendly reports
■ New section, “Employee Activity/Performance Reports,” with new figure and advice on preparing performance reports
■ New progress report on researching ethical issues involved in m-commerce
■ New section on sales reports
■ New exercises
Chapter 15 Writing Careful Long Reports
■ Further attention to evaluating research sources
■ Revised discussion of transmittal letters, with new model letter
■ Expanded discussion of abstracts and audience needs
■ New section on paginating a long report
■ Additional coverage on writing conclusions and recommendations
■ Completely revised and updated model long report on meeting the needs of multinational workers
Chapter 16 Making Successful Presentations at Work
■ New section with a new figure on informal briefings
■ New guidelines/table listing characteristics of an ineffective speaker
■ New Tech Note on webinars
■ Revised slides for a PowerPoint presentation
■ New section on specific audience needs for different types of presentations
■ Enhanced discussion of using different types of presentation software
■ New section on how writing relates to other skills in the world of work
■ New case study on adapting technical information to meet the needs of diverse audiences
■ New section, “Know Your Company’s Culture and Codes”
■ New figure, “A Letter from the CEO of IBM”
■ Expanded discussion, “Ethical Requirements on the Job”
■ New section, “‘Thinking Green’: Making Ethical Choices About the Environment”
■ Further attention to solving ethical dilemmas in the workplace
■• Additional exercises on diversity in the workplace and on audience analysis
Chapter 2 The Writing Process at Work
■ Enhanced coverage of drafting, revising, and editing on the job
■ Expanded case study, “A ‘Before’ and ‘After’ Revision of a Short Report” on writing for a general reader ■ Additional advice on avoiding stereotypical language, including eliminating sexism
■ New section, “The Writing Process: Some Final Thoughts”
Chapter 3 Collaborative Writing and Meetings at Work
■ Increased emphasis on being a team player at work
■ Greater attention to collaborative communication technologies
■ New sections and figures illustrating using Track Changes and Google Docs for collaborative team writing
■ Updated discussion of conferencing tools and presentation software
Chapter 4 Writing Routine Business Correspondence: Memos, Faxes, Emails, IMs, and Blogs
■ Substantially revised sections on email and instant messaging in the workplace
■ Expanded discussion of business blogs, blog sponsors, and blog formats with two new examples, including a blog post from Whole Foods emphasizing eco-friendly aquaculture and building consumer confidence
Chapter 5 Writing Letters: Some Basics for Communicating with Audiences Worldwide
■ Further emphasis on the importance of letters in the age of the Internet
■ New sections on envelopes and formatting letters
■ Greater attention to the needs of international audiences
■ New exercises
Chapter 6 Types of Business Letters
■ Strengthened discussion on the contexts for correspondence
■ New section on cover letters
■ Numerous redesigned letters and logos
■ Use of Web-based media in connection with correspondence
■ Enhanced case study on adapting letters to international readers
■ New conclusion, “Writing Business Letters That Matter: A Summary”
Chapter 7 How to Get a Job: Searches, Networking, Dossiers, Portfolios/ Webfolios, Résumés, Letters, and Interviews
■ Expanded section on identifying marketable job skills
■ Updated coverage on where to look for a job, with further examples of and advice on using job-posting sites
■ New section, “Using Online Social and Professional Networking Sites in Your Job Search”
34791_fm_ptg01_hr_i-1.indd xxii 34791_fm_ptg01_hr_i-1.indd xxii 17/12/11 4:06 AM 17/12/11 4:06 AM
# 107644 C t C A K li P N iii C/M/Y/K DESIGN SERVICES OF
Preface xxiii
■ New section, “LinkedIn Network” with a new annotated figure of a LinkedIn profile with commentary
■ Updated and redesigned résumés
■ Eight different résumés for print and digital formats, presented as models for students
■ Greater attention to online résumés, with two new model résumés
■ New case study, “Developing an Electronic Résumé and Building a Network”
■ New Tech Note, “Skype Interviews”
■ Expanded coverage of interview do’s and don’ts
■ Updated, practical advice on finding salary ranges and inquiring about salary
■ Additional exercises on preparing online résumés and application letters
Chapter 8 Doing Research and Documentation on the Job
■ Updated coverage and examples of databases used for research
■ New section on using social networking sites to recruit participants in research projects
■ Greater attention to evaluating websites, with a new figure illustrating FDA advice on assessing online veterinary pharmacies
■ Coverage of latest MLA and APA documentation styles, with additional guidelines and updated examples
■ An extensively revised and updated long business report with new information on m-commerce and customizing a website used in a marketing campaign
■ New exercises
Chapter 9 Summarizing Information at Work
■ New section, “Summaries in the Information Age”
■ New sample abstracts
Chapter 10 Designing Clear Visuals
■ Expanded section, “Visual Thinking in the Global Workplace”
■ Greater attention to documenting and citing visuals in written work
■ Further guidelines on using pictographs
■ New models throughout chapter (e.g., maps, clip art, tables, drawings)
■ Enhanced discussion of using visuals for international readers
■ Additional discussion and examples of icons
■ New exercise on using visuals and creating corporate logos
Chapter 11 Designing Successful Documents and Websites
■ New figure, “Designing a Company Newsletter: Advice from a Publications Manager”
■ New section on creating and incorporating reader-friendly headings and subheadings in a document
■ Additional emphasis on writing for the Web
■ Further attention to understanding differences between writing a print document and writing for the Web ■ New annotated sample CDC (Centers for Disease Control) and ICC (International Chamber of Commerce) websites
■ Revised section on storyboarding for Web design
Chapter 12 Writing Instructions and Procedures
■ Increased coverage of preparing legally and ethically proper instructions and procedures
■ Greater attention to writing, formatting, and illustrating online instructions
■ Two new figures on repairing a leaky faucet and improving a house’s energy efficiency
■ New section and figure on troubleshooting guides
■ New, fully annotated model of a full set of instructions, illustrating use of both print and online formats—instructions for assembling and using Epson’s Workforce 610 Printer
Chapter 13 Writing Winning Proposals
■ Updated sales and internal proposals
■ New section on legal and ethical issues to consider when writing a proposal
■ New sample proposal on writing a research report on the ethical issues involved in m-commerce
Chapter 14 Writing Effective Short Reports
■ Expanded discussion of how different audiences read a report, and why
■ Enhanced coverage of designing reader-friendly reports
■ New section, “Employee Activity/Performance Reports,” with new figure and advice on preparing performance reports
■ New progress report on researching ethical issues involved in m-commerce
■ New section on sales reports
■ New exercises
Chapter 15 Writing Careful Long Reports
■ Further attention to evaluating research sources
■ Revised discussion of transmittal letters, with new model letter
■ Expanded discussion of abstracts and audience needs
■ New section on paginating a long report
■ Additional coverage on writing conclusions and recommendations
■ Completely revised and updated model long report on meeting the needs of multinational workers
Chapter 16 Making Successful Presentations at Work
■ New section with a new figure on informal briefings
■ New guidelines/table listing characteristics of an ineffective speaker
■ New Tech Note on webinars
■ Revised slides for a PowerPoint presentation
■ New section on specific audience needs for different types of presentations
■ Enhanced discussion of using different types of presentation software