Stay ahead and be industry-ready with this Digital Marketing Course
Learn the know hows of digital marketing to help your business or career.
Course Overview
This Course I have tried to impart as much knowledge I have gained into these videos so that to enhance your proficiency in digital marketing and growth hacking. This comprehensive course programme encompasses fundamental aspects of performance marketing, digital strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more.
From developing a successful marketing strategy to tracking and optimizing results, this program will equip professionals with the skills and knowledge they need to succeed in the fast-growing world of performance marketing and growth.
In this Digital Marketing course, I will teach you and explain most of the concepts related to Digital Marketing. As I said, some of them might include what is digital marketing, digital marketing strategy, and discuss all the digital channels including SEO, PPC, Social Media, Analytics, Inbound, Content, Email etc.
I have structured this course around my real-world experiences and best practices, so you can apply what you learn to your own business.
Enroll now to start learning and take your digital marketing to the next level.
Requirements:
No prior knowledge is necessary. This course starts with the basics before diving into more advanced tips and strategies.
The main requirement is a willingness to commit to the process and put in the work. This course outlines the steps, but it's up to you to take action and do what it takes to make it a success and apply what you have learnt.
Who will Learn:
Students/ Enthusiasts interested in taking digital as a career
Freshers,
Traditional Marketers
Marketing Professionals,
Entrepreneurs
Content Marketers
Inbound/Email Marketing Professionals
Lead Gen/Demand gen Professionals
Brand and Communication Managers,
Sales Professionals,
Marketers seeking more ROI,
Business Owners/Founders
Folks who want to start or build a scalable business
Course curriculum
Module 1: Marketing in the new Digital World
- What is Digital Marketing, Growth & Benefits of going Digital
- Traditional Marketing Vs Digital Marketing
- 4Ps/7PS of Marketing
- Why online presence is essential?
Module 2: Planning a Online Business Strategy
Benefits of having a Online Business Strategy
How to go online
How to market your online presence
Module 3 :Building Web presence/Setting website
Choosing best platform for web presence
How website works and how to tie to business goals
Website Do's & Don'ts
Module 4: Understanding your Customers
Customer behavior and purchase patterns
What are places where you customers might network
Market Research to find right buyers
How to differentiate yourself from competition
Value Proposition and Messaging Concepts
Module 5: Customer Journey
What are Buyer personas
Segmentation of these personas, why?
Digital Marketing Funnel: What is it and how is it used?
Customer journey Concepts
Module 6: How to reach your ideal customers ?
Ways to reach them through various media (paid, owned, earned)
Integrate offline with online channels and its impact on customer engagement
Module 7: Content Marketing
What is Content Marketing
Choosing the right format for content
Content types
Promoting content
Measure success using content marketing
Module 8: Email Marketing
What is Email Marketing
How to craft Great Emails
How to write great emailcopy right for the right moment for the right lead
Managing successful Email Marketing campaigns
Measuring sucess in Email marketing
Module 9:Understanding Search
Search Engine Basics
How search engine works
How do search engines see the web
Organic Search and Paid search definitions
Search console/ Webmaster Tools
Module 10:Discovery with Search - SEO
What is Search Engine Optimization (SEO)
Why is important
Benefits
SEO Process
SEO Plan & Strategy
How to choose keywords that you want
Realistic expectations and goals
How much time can I see SEO results?
How to make pages seo friendly
Back linking
Module 11:Search Ads - Google
Intro to Search Engine Marketing (SEM)
Intro about paid ad campaigns
SEM Auction
What is a good keyword and how to get the most of keywords
How to make your ads stand out
Fine tune search campaigns
Module 12:Localization
Local SEO
Local directories
Module 13: Strategies for Paid Ad Campaigns
Trends in PPC
The ecosystem for google ad campaigns, display and social media ads and email ads
Tools for SEM
Module 14: Display Advertising
What is Display Ads
Search vs Display
Ad networks
SSP VS DSP
How retargeting works
Programmatic Advertising
Ins and outs of Display Advertising
Module 15: Facebook & Twitter Marketing
Page Setup Info
Facebook Insights
Groups
Twitter Profile Setup and Optimizations
Twitter Posts, Hashtags, Followers & Mentions
Twitter Analytics
Module 16: Social Media
Social Media Basics
What social sites to choose?
Goals for social
Social Media Plans & strategy
How to measure Success in Social Media
How to avoid Social Media Pitfalls
Module 17 : Mobile Landscape
Understanding mobile web and mobile apps
what are mobile apps
chatbots
social experience via mobile
Module 18 : Mobile Campaigns
Search Campaigns on Mobile
Display Campaigns on Mobile
Social Campaigns on Mobile
Video for Mobile
Module 19: Video Marketing/Youtube Info
Why Video and its rise?
How does video fit into online strategy
Creation of videos that fit right into your budget
Share and promote your videos
Advertise on video sharing sites
Measurement of video performance
Module 20: Strategies and Evaluation: Metrics, and ROI
Key factors for campaign success
Analyze metrics of a campaign, what metrics are important
Key KPIs, branding or revenue oriented ones
Overview of tools that can help
Overview of techniques related to A/B testing and split testing
How to incorporate CLV measures in ROI analysis?
Module 21: Digital Strategy and Analytics
What is web analytics
How do you integrate offline with online?
Optimising Campaigns using Data Analytics
Data strategies for marketing
Track specific goals with analytics
How to turn data and make actionable insights
Module 22:Digital Marketing: Strategy, Planning and Execution
Defining target audience and audience persona, need identification
Identifying and profiling competitors based on different attributes
Content production and distribution through earned, owned, and paid media
Launching an effective digital marketing campaign and post-campaign analysis
Module 23:Create Online shops to sell
Using e-commerce to sell
Taking payments and managing orders
Retargeting for e-commerce
Advertise across borders
Module 24:Emerging Technologies for Digital Marketing
New technologies and marketing transformations in digital environments
AI/ ML Tools like ChatGPT, Open AI
The impact of artificial intelligence on the future of marketing and consumer behavior
Other Marketing
Quora, Pinterest
Siddanth Adiga
A BE & MBA and a Techno-Marketing professional with more than 9.3 years of Marketing experience along with growth consulting & has experience working with companies like Zoho, HackerEarth, JioHaptik, and more. He has handled marketing for the companies he has worked with roles as Head of Marketing or Sr.Marketing Manager. You can connect with him on LinkedIn.